Privacy Policy

1. Who we are

The data controller is The Preference Centre Ltd, a company incorporated in England and Wales (company number 12642679), based in the United Kingdom. Contact: dpo@thepreference.center, or +44 161 513 2343.

2. What this policy covers

This policy describes how we process personal data when you use this website, when you ask to be added to our suppression register, when you contact us (including business enquiries), and when organisations subscribe to use our services. It should be read alongside our Cookie Policy.

3. Data we may collect

• Suppression requests: identifiers you submit (for example name, email, telephone number, country or region) and your confirmation that you wish to be recorded on our suppression register.
• Enquiries: name, organisation, contact details, and the content of your message (including information you choose to include in email drafts generated from our site).
• Technical data: limited information typical of website use (for example IP address, browser type, pages viewed) via hosting, security, or analytics tools if enabled.

4. How we use your data and lawful bases

We use personal data to operate the suppression register, to communicate with you about your request, to respond to enquiries, to manage relationships with organisations that subscribe to use our service, and to meet legal and regulatory obligations. Depending on the activity, we rely on appropriate lawful bases under UK GDPR (such as consent, legitimate interests, contractual necessity, or legal obligation). Where we ask for your explicit consent, you may withdraw it at any time without affecting the lawfulness of processing before withdrawal.

5. Sharing and international transfers

We share suppression-related data with organisations that subscribe to use our service so they can honour opt-out requests, as explained on this site. We may use processors (for example IT, email, or hosting providers) under contract. Where data is transferred outside the UK, we use appropriate safeguards where required by law.

6. Retention

We keep personal data only as long as needed for the purposes described, including statutory retention periods and the ongoing operation of suppression records where applicable.

7. Your rights

Under UK data protection law you may have rights including access, rectification, erasure, restriction, objection, and data portability, and the right to complain to the ICO (ico.org.uk). To exercise rights, contact dpo@thepreference.center.

8. Changes

We may update this policy from time to time. The “Last updated” date will change when we do; material changes may be highlighted on the site.